Greysteel branding
CLIENT: GREYSTEEL
INDUSTRY: Real Estate
SCOPE: Brand Development & Marketing Collateral
YEAR: 2021 - 2024
SUMMARY:
I started working with Greysteel in 2021 as a Junior Designer, and worked my way into a senior role, overseeing corporate branding, social media distribution, and internal marketing collateral for contractors.
Print Design & Brand Development
While designing for Greysteel, my responsibilities as a Senior Corporate Designer had me working on all internal design collateral for contractors, as well as external marketing collateral for their clients.
This included designing for both web and print, synthesizing data into easily digestible info graphics, and crafting template materials that could be utilized by brokers across all offices domestically.
Brand Development
In addition to marketing and operational materials, I was tasked with tightening up their corporate brand presentation and creating cohesive documentation to assist in company wide brand consistency. This included creating an official brand guideline, redesigning established stationery, and implementing a full rollout of updating old materials.
Old branding, shown below, was still be utilized in client materials, social media, and email marketing.
So as part of my responsibilities as a senior designer, I led the corporate design team in not only making the branding more consistent, but updating all the layout and hierarchy of materials to be more in line with modern design trends.
See More Work:
