PROJECT:
SPINE Branding
CLIENT: Spine Management
INDUSTRY: Music
SCOPE: Brand Identity + Creative Direction
YEAR: 2023
SUMMARY:
During the initial discussions with SPINE’s leadership, they emphasized the importance of professionalism and sophistication while adding a mix of punk and the “against the grain” sort of tone to represent the duality of their music management services.
This project designed their brand identity from scratch, crafting a unique logo, developing a strong identity system, and designing some foundational deliverables such as stationery and banner ads as a guideline for them to carry into their budding business.
Wordmark Design (Logo) + Animation
Full Logo
Icon Design
Conceptual Marketing Design (Posters)
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